Services

A|B|A is focused on improving the business performance of its clients through developing well thought out 'world class' programmes and implementing them.

The company assists and supports emergent vehicle manufacturers to enter Europe efficiently and cost-effectively both through traditional dealer networks and alternative routes to market.

STRATEGIC BUSINESS PLANNING

• Preparing and Developing Launch Plans for New Brands.
• Market Intelligence & Metrics (Research, Competitive Information, Data Provision, Sector, Target & Trend Analysis, Price & Specification Monitoring)
• Brand (Name Research, Brand Development and Value Management)
• European Distribution Network Planning
• Dealer Recruitment, Training and Development
• Operating Standards Development and Implementation
• Vehicle and Aftersales Logistics
• Customer Relationship Management
• Aftersales Service Process (Warranty, Technical, Parts)

EDUCATION & KNOWLEDGE

• People Induction & Development
• Product, Process and Market Training
• New Dealer Induction
• Publications

PROGRAMME DEVELOPMENT & IMPLEMENTATION

• Consumer Communications
• Customer Relationship Management
• Corporate Communications
• Sales Development (Retail and Fleet)
• Residual Value Management
• Consumer Finance & Funding Innovation
• E-Commerce (Website Design and Management, Fulfilment)