About Us

Automotive Business Associates Limited (A|B|A) operates exclusively within the automotive sector to provide clients with focused and individual solutions to business problems and increase business performance.

The consultancy provides expert advice and delivers cost-effective programmes based on many lifetime’s experience working with and for vehicle manufacturers, distributors, retailers and outsourced service providers.

A|B|A is part of an association of businesses which includes a Public Relations consultancy, a Government Lobbying business and a Marketing Services organisation.

SPECIALISATION – The sectors we specialise in are:

• Providing European market entry assistance to emergent vehicle manufacturers.
• Keeping European vehicle distributors and retailers informed of opportunities with new entrant vehicle brands and making appropriate introductions.
• Introducing suppliers of automotive products and services to VMs in China and other emerging markets.
• Developing and implementing sales and marketing programmes to vehicle manufacturers and distributors to improve volume and market share.

THE TEAM - Our team includes many involved at senior level with the most sustainably successful automotive brand launch in the UK over the last 25 years – SEAT, Volkswagen’s passenger car brand from Spain.

Others have been instrumental in building Japanese and Korean brands to their present levels of market share.

The directors and senior associates have client side experience within the sales, marketing, field operations and logistics disciplines. They have also been responsible for managing substantial budgets, reporting at board level and delivering effective programmes.

All are experienced vehicle industry professionals with a background of launching new brands or improving business performance.

CLIENTS – Our range of clients need access to in-depth knowledge and expertise of the automotive business to increase their commercial success. They include:

• Vehicle Manufacturers
• Vehicle Importers and Distributors
• Dealer Groups
• Overseas Government Agencies
• Advertising Agencies and Marketing Services Providers

FOCUS - The company's fundamental objective is to provide clients with the solutions they need to improve their business by listening carefully to the client to understand the problem. Then using real life experience coupled with an innovative approach and enthusiasm to deliver outstanding programmes and information.